Clarify Your Brand’s Purpose, Positioning and Proposition

Transform Your Business With The Ultimate Brand Strategy Workshop.

Are you ready to reshape your business’ future? Welcome to Huddle's one day intensive brand strategy workshop in the vibrant heart of London – your express ticket to "build your brand strategy in a day."

I’m interested, let's talk!

Why Hack?

Struggling to identify what your business stands for? Unsure what sets you apart from the competition? Finding it difficult to clearly communicate your brand story?

The Huddle Hack is a one day collaborative brand strategy workshop where our team of highly experienced brand strategists work closely with your team to re-evaluate, redefine and revitalise your brand. You’ll achieve newfound clarity on your brand purpose, positioning and proposition, cementing rock-solid foundations to build your brand and accelerate your business growth.

Who’s the Huddle Hack for?

CEOs and Founders

Looking to set and communicate the company’s unified vision and place in the world.
CMOs and Marketing Pros

Looking to build a marketing strategy and plan based on solid foundations.
HR and Ops Pros

Looking to align and motivate employees, and streamline operations.

‘Hacktivities’ of the day

Designed for ambitious entrepreneurs, marketing professionals, and business leaders, this immersive experience will equip you with the knowledge and tools to transform your brand's identity, messaging, and market positioning.

09.00 – 09.30
Breakfast - getting to know each other

Over a delicious and energising light breakfast, we get to know each other and build some chemistry.

09.30 – 10.00
Objectives - what do we want to get out of this?

We start with individual objectives and perspectives for the day, forming our expectations on what we can all achieve to align with your future goals.

10.00 – 10.45
Brand Differentiation – so you think you’re special?

Review pre-work (individual brand health checks). Unify SWOT so we know what areas to focus on. Explore what other brands inspire you, and why.

10.45 – 11.45
Brand DNA – who exactly do you think you are?

Here we establish 3-5 behavioural characteristics and attributes of your brand that will guide and inform your proposition and positioning. Using an engaging card sorting exercise that gets us up and moving, we get alignment on the spirit and essence of your brand.

11.45 – 12.45
Audience Mapping – what do they really think and need?

Here we define your key audience personas and get clear on their mindset and needs, and what messaging will resonate with them.

Refuel - quick pause to get topped up

13.30 – 14.15
Brand Purpose – why oh why?

Purpose is the foundation of your brand strategy. Building from the SWOT and DNA, we establish a distinctive and galvanising direction on purpose, and form an expression of your mission and vision.

14.15 – 15.00
Value Proposition – clearly communicate your unique value

Here we’ll use structured, tried and tested method to clearly and succinctly articulate the value your brand delivers to your stakeholders.

15.00 – 16.30
Brand Canvas - making your takeaway

In our final exercise of the day, using generative AI techniques, we create your Brand Canvas - a visualised strategy on a page, curating all the key insights and outputs from the day.

16.30 – 17.00
Review and Wrap - making sure you know where you’re going

(not just the way to the tube station)

Together we reflect on what’s been achieved during the day, how the objectives have been met, and highlight priorities for future development. Then some high-fives.

What To Expect From A Huddle Hack

Get clarity through collaboration

At Huddle, we're all about clarity through collaboration. Our workshop isn't a lecture; it's a hands-on, vibrant experience where our expertise merges with your vision to define and craft your unique brand story.

Have some fun

We're turning brand-building into an enjoyable adventure. Get ready for exploration, collaboration and growth as we delve into your brand's essence through a series of interactive group exercises. Our activities are designed to push boundaries while keeping the energy upbeat.

Move from good business to brilliant brand

Amidst a sea of businesses, let's cultivate a brand that truly stands out. We're here to guide you in evolving from mere transactions to authentic connections that resonate with your audience and power your brand forward.

Leave with clear direction

Leave with more than just a strategy – leave with a well-lit path for your brand's future. Every idea, every discussion, and every moment of collaboration will shape your brand's journey. We capture it all and give it to you to take away; refreshed, reinvigorated and with a crystal clear brand map.

Empathetic expertise and valuable insights

Our skilled facilitators are more than experts – they're your allies. Expect friendly faces, approachable guidance, and candid insights that make your branding journey enjoyable as well as insightful.

I'm interested, let's talk!

“It got us really thinking about the different aspects of the business - asking questions we wouldn’t have asked ourselves . What we got from it was fantastic! We now understand the value it delivers.”

Roger Bracken – TFPA

“We’ve got more done with you guys in 2 days than we did with our previous agency in 10 months. I might not know about genetics but I know how to pick the right agency.”

Ann Marie Jahn – Mayo Clinic

“It was a tough exercise - a reflection of having no marketing expertise in the team or having done any brand strategy previously. It was the first time we took a deeper look at our audiences (and brand).”

Neil Sarkhel – Newcore Capital

Questions?

Absolutely! Our workshop caters to all levels of branding knowledge. Our facilitators will guide you through every step of the process.
Not at all. This is an immersive, interactive experience tailored to your brand's needs, led by experienced strategist and powered by collaboration.
We keep our workshops small and personal, with around 6 participants. This ensures focused attention and meaningful collaboration.
The insights and strategies you gain during the workshop will continue to guide your brand's journey. We're also here for ongoing support whenever you need it.
Absolutely. Our workshop is built on strategic foundations that apply universally, regardless of industry or niche.